Physics graduate currently pursuing an MBA with a passion for numbers and the world of business. I realized to understand business, I need to also understand the economics surrounding business. I thus jumped at the opportunity to pivot from being a farm manager to working with Dr. Bethuel Kinuthia on a project where we are investigating the effectiveness of the role of the Kenya Export Promotion and Branding Agency’s e-platform in reducing search and matching costs for Kenyan SMEs looking to export.